Electrolux Chooses M/I Homes for Videos | Welcome to Better

Posted by Deborah Rodrigues in Charlotte, News and Updates

When you need several attractive homes in a variety of styles, where can you turn?

For Electrolux Small Appliances North America, the answer was M/I Homes of Charlotte. Electrolux chose M/I model homes in Huntington Forest, Creekshire Estates, Cureton, and Hawk’s Creek neighborhoods as the settings for a series of new product demonstration and assembly videos.

Electrolux shot more than a dozen videos that will be featured on www.electroluxusa.com/floorcare. Some of these videos play in Walmart and Target stores and on Amazon to highlight product features and assembly. Product packages also incorporate QR codes which shoppers can scan to watch videos on how to assemble their purchase.

“We wanted to feature a stylish and comfortable home environment in the instructional videos we create for customers, so we can replicate their cleaning experiences in their own homes,” said Steva Sazama, senior brand manager for Electrolux Small Appliances, North America. “Partnering with M/I Homes allowed us to choose exactly the right settings for our product videos.”

“M/I Homes is able to offer us a variety of looks for our settings,” says producer Frank Schwartz with LEC Media. “The houses look different from neighborhood to neighborhood, which is a real advantage. M/I has been so customer-service oriented and made it so easy, we couldn’t think of doing it anywhere else.”

Some of the videos can also be seen on YouTube! Watch and see the different homes that Electrolux choose to feature.

Deborah Rodrigues

Internet Sales Manager

Deborah started at M/I Homes in January 2021. Before her role as an Internet Sales Manager, she assisted home buyers in the Charlotte Metro area as a Sales Associate and the Land Department as a Market Analyst. Originally from Brazil, Deborah moved to the United States with her family when she was nine. She is fluent in Portuguese, Spanish, and English. She is married and has two adorable huskies, Loki and Bella. She is very passionate about dogs and hopes to one day be able to start a non-profit for rescues. In her free time, Deborah enjoys spending time with family watching movies or out in the Queen City exploring the many new restaurants. Her favorite part about new home construction is the excitement that comes with new beginnings for buyers. She believes communication is key and is highly motivated about providing her customers with the best experience possible. Reach out today.